Audacity’s CEO to Coach Classes at SDSU

Starting Wednesday, January 25th 2012, Audacity’s CEO Gaetan Fraikin will begin coaching a series of classes at San Diego State University on the topic of branding.

Kick off the Marketing & Media program by learning how to identify and understand your target market(s) and  simultaneously create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition, how to position a brand in the marketplace by creating cohesion across your internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising and marketing communications.

The class, titled “MM 0010: Defining and Positioning a Brand” is one of the many courses being offered at SDSU this semester for individuals pursuing a Professional Certificate in Marketing and Media.  Classes will run for a total of 4-weeks, from January 25th through February 22nd.  All those interested in branding and marketing, or just plain curious about both fields, should take the opportunity to sign up for the classes today.

Visit the SDSU “Find a Course” page for more information on how to register.