Gallery : Life Science Strategic Branding + Communications: Product Launch, Brand Refresh, Merger & IPO preparation

Sort by Industry:All Biotechnology Genetics Medical Imaging Medical Instruments Other

Gallus / Print Ad

Building awareness about the Gallus brand and its legacy.

Sequenom / Print Ad

Spotlighting the core capabilities of Sequenom’s robust panel technology.

Audacity / Overuse

We’ve noticed a major problem with life science marketing that needs fixing.

Audacity / Raw Emotion

Injecting some much needed “life” back into life science.

Audacity / Defiance

We dare you to defy outdated conventions.

Audacity / No iStock Brands

Blow the competition away by doing something different.

Audacity / Revolutionary

Rebels… born and bred.

Illumina / Genomics / Corp Comm

Corporate communication with an edge.

Illumina / Consumer Genomics

Helping with the launch of a new high-end consumer genomics solution.

Mitchell / Software / Revitalization

Repositioning Mitchell’s Corporate Brand

AltheaDx / Diagnostics / Website

Repositioning a fast growing biotech for an even brighter future.

Positron / PET Imager / PosiRx Launch

Launching a new radiopharmaceutical system.

Mirada Medical / Corporate Design

Refining an advanced imaging software brand.

Digirad / SPECT Imagers / Corp Comm

Corporate communications with a vision.

Keosys / 3D Fused Imaging

3D fused images viewer repositioning and renaming.

Positron / PET Imager / Website

Launching the new Positron corporate site.

Illumina / Refresh + Launch

A new positioning for a fast growing player in genetic analysis.

AltheaDx / Diagnostics / Repositioning

A brand refresh in biomarker discovery and development.

Positron / PET Imager / Attrius Launch

Launching a new PET imager.

ResTech / pH Device Launch

Launching a new pH measurement device.

Hubdic / IR Ear Thermometer

Launching an IR Ear Thermometer.

ProMetic / Purification / Launch

Launching a winner in protein purification.

Digirad / SPECT / ERGO Launch

Launching a new SPECT general purpose imager.

Digirad / SPECT / ERGO Branding

Branding a new SPECT general nuclear medicine imager.

AltheaDx / Diagnostics / Ad Concepts

A brand refresh in biomarker discovery and development.

Positron / PET / Rebranding

Rebranding a PET imaging technology leader.

Digirad / SPECT / X-ACT Launch

Launching a new SPECT VCT nuclear medicine cardiac imager.

Digirad / SPECT / Rebranding

Rebranding an imaging challenger with big ambitions.

Kodak / Imaging / Pro Solutions Launch

Helping Kodak with its “wild” launch in the Pro segment.

Sony / Internet Video Link Launch

Helping launch a new technology for web video streaming on a Bravia TV.

Panasonic / Branding

How to differentiate based on image quality?

Twin Imaging / Launch

Turning a commoditized service into a winner.

When Users Rebel: Brand Profile of @23andMe http://t.co/IH6ISguQ #hcmktg #geneticsabout 1 hour agofrom web
Medical Imaging Moves to the Cloud http://t.co/LV3NRqDj #HIMSS12 via @HealthImagingabout 2 hours agofrom web
Protecting Your Company Name: How Far Should You Go? http://t.co/sW3qbB8W #hcmktgabout 3 hours agofrom web
Branding Lessons Learned from the Susan G. Komen Fiasco http://t.co/8w1i7xLl #brandingabout 3 hours agofrom web
CIOs Need to Embrace Marketing http://t.co/2pM8wgwQ via @HealthImaging #HIMSS12about 6 hours agofrom web