What We Do
Capabilities
We help life science organizations create new businesses and products, reinvent existing ones, and resuscitate others, all while focusing on brand equity and value generation. We assist marketing and corporate executives in a variety of situations including:
Brand LaunchStarting with new brand creation or brand renaming, followed by internal and external brand launch campaigns using the latest integrated marketing programs techniques.
When your brand no longer seems to shine as bright, the time has come for a new coat of polish. It may include renaming, a new brand identity design, and new brand elements selection and development.
When the time has come for the “big event”, maximization of your brand equity is key as it directly impacts your corporate valuation. It may include a variety of tools such as brand revitalization and reinforcement.
We provide two types of branding solutions: “integrated branding solutions” – used to address the above listed situations, and “a la carte branding solutions” – for more limited and focused needs. Even though all solutions are highly process driven, they are always customized to fit our clients’ exact needs. We look at them as models more than molds.
Focus
We focus on life science marketing, strategic branding and communications. The specific life science segments are medical imaging, biotechnologies, genetic and medical instruments/devices.
Medical Imaging- Computed Radiography (CR) + Digital Radiography (DR)
- Computed Tomography (CT)
- Magnetic Resonance Imaging (MRI)
- Nuclear Medicine (NM)
- Positron Emission Tomography (PET)
- Ultrasound
- Imaging Software
- PACS / RIS + IT
- 3D, Computer-Aided Detection (CADe) + Diagnosis (CADx)
- X-ray Image Intensifier
- Image-Guided Intervention and Therapy
- Contrast agent
- Imaging Services
- Bio-informatics
- Bio-pharma: Therapeutics, diagnostics
- Bio-services: Contract research, contract manufacturing and clinical research
- Bio-agri: Biopesticides, genetically engineered seeds and bio-fertilisers
- Bio-industrial: Organic amino acids, enzymes, and yeast and yeast-based products
- Instruments (NGS, arrays, PCR)
- Services (medical, consumer genomics)
- Molecular Diagnostics
- Consumables
- Diagnosis
- Therapy
- Surgery
Difference
Audacity was built with 3 key competitive advantages which help us create ultimate brands for our clients: strategic, focused and nonconformist.
Branding is both an art and a science. Most agencies deliver the art – We add the science, ensuring your most valuable assets – your brands – are as strong as they can be. You may already have an ad or communications agency. Great! Keep it – but consider adding a layer of strategic guidance to ensure that their work yields the highest ROI. We are of course happy to deliver both strategic branding and communications, ensuring perfect integration and results generation.
No one is a master at everything. With focus, passion and hard work, we became leading experts in strategic branding and communications for life science and tech. We understand how to communicate successfully with highly sophisticated buyers in those areas, break barriers and pass through mental filters. The result: a short learning curve, and a wealth of knowledge of what works and what doesn’t.
Innovate or die. We really don’t care what everyone else considers to be the norm. We dare to invent new paths to strong brands. Changes in your markets are happening at an accelerated pace. Your prospects and clients are saturated with anarchic communication, creating extreme clutter. Standing out of the crowd is no longer achieved by using so called “proven” methods. The time of “copy/paste” is over. Say hello to innovation.
top