How We Do It
Audacity’s C.O.D.E. approach is both effective and efficient. It covers
the 4 key dimensions of brand communications to win in the market place:
Content + Omnitude + Design + Engagement.
Powerful Approach
The C.O.D.E. approach is like no other approach you have seen out there (most of which are copy/pasted from each other anyway). It was developed and is constantly optimized by life science and business pros to help you stop wasting precious marketing budgets. Because of technology advances, what was genius just 3 years ago is worthless today. Your job only gets tougher every day so we assume you would appreciate spending less time, money and efforts in marketing, while boosting ROI. Well, here is how to do it!
Content: Information is ubiquitous, but insight is rare.We produce content that they read (what a crazy concept, huh?) because our team includes scientific experts who understand your industry and know what to communicate to shift behavior. We develop content that is relevant, timely and practical. We provide content that informs, guides and helps drive your brand. The secret: identify what creates radical differentiation, and trim all that isn’t supporting it, without mercy!
Why try and create a large group of followers using traditional fragmented media when in many cases, they already exist. Our holistic approach helps you connect all the people who need information to what you provide. If your solutions address a known need, people, caregivers, patients and researchers are already searching for information about it on Google, having conversations about it, blogging about it, comparing diagnoses and treatments and outcomes, and doing everything that helps them stay informed about their options. You begin to build trust by connecting people with a variety of helpful, informative places that are relevant to their needs. You make it about them, not about you. That trust in your brand is what helps shift their behavior.
Most agencies’ creations are the fruit of some creative director’s ego. We check ours at the door, and develop designs that intimately support your brand positioning. We do not believe in “I’ll know it when I see it” as this is purely based on subjective judgment, which is never part of any brand creative brief – at least, not the ones we write. Experience also shows that ultra minimalism and simplification are key vectors to differentiate from everyone else that still believe scientific minds will read anything you throw at their face. Well, this may be a rude awakening, but not true! We simplify, and they will thank you for it by shifting behavior towards your brand.
In today’s world of information clutter and sensory overstimulation, learning no longer happens by reading. Remember, not that long ago, a technical datasheet used to sell. Well, now that digital officially killed traditional media, the next battle is already being won by interactive experiences against traditional digital. They call it the death of the internet, to the benefit of engaging apps. We immerse your scientific clients into data with engaging experiences through “active learning” as opposed to “passive ingestion”. To do that, we leverage the latest technologies and platforms. And that too, helps shift behavior.
Streamlined Process
There are a few mission critical elements we strive to deliver – results and client satisfaction – and avoid – last minute budget and timing increases. To reach these goals, we developed the Audacity “Way”.
This stage involves all activities prior to the actual start of the project.
Elements:
This stage involves all activities needed to locate and collect the information needed to layout a winning strategic framework for the project.
Elements could include:
This stage involves the development of the strategic framework for the project.
Elements could include:
Experience
This stage involves the actual creative activities supported by the strategic framework.
Elements could include:
Adoption
This stage is optional and only applies to strategic branding assignments.
Elements could include:
Activation
This stage involves the internal and external launch of a brand.
This stage focused on the tracking of results from preliminary activities, and on your satisfaction.
Elements could include:
Simplified Collaboration
Audacity uses state-of-the-art web-based solutions to provide our clients with real-time access to key information, and to ensure that every project is delivered on time, on budget, and with the expected level of excellence. Our core systems include:
Project Management/File ExchangeWe use an advanced web-based project management tool to ensure perfect synchronization within our team, and with our clients, who are given access to specific project plans with progress tracking.
We share all estimates, invoicing and technical support online.
We share all design concepts online, and collect feedback from our clients in an intuitive and productive way.
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