AltheaDx / Diagnostics / Repositioning

Client

AltheaDx is bringing theranostics into clinical use. They help reduce time, risk, and cost of drug development by providing biomarker discovery and development to biopharma clients and clinical testing services to physicians.

Challenge

AltheaDx needed a brand refresh to assert their presence and advanced capabilities.

Solution

Based on an internal brand discovery and assessment, we developed a range of design options to choose from to define a new brand direction. Once selected, we applied the new direction to a range of communications elements.

Result

Enhanced image resulting in an easier access to prospective clients.

“Audacity delivers edgy and highly creative work!”, Steve Daniel, Director, Sales and Business Development