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Posted in: AltheaDx, Biotechnology, Genetics

Client

AltheaDx provides a start-to-finish suite of services focused on molecular biomarker discovery, assay development, assay validation and clinical trial testing in support of companion diagnostic development and commercialization. The bottom line: they simplify complexity to reduce time and cost of drug development.

Challenge

AltheaDx’s solutions are highly complex and technical, and quickly evolving at the fast pace of technology advances. The challenge was to create a highly flexible web platform which engages and stimulates pharmaceutical players to leverage Althea’s expertise and solutions.

Solution

We helped simplify Althea’s complex space through refreshed brand identity, winning brand messaging, minimalist design and engaging tools.

Result

With a refreshed identity and a compelling new interactive brand image, AltheaDx is now telling the story of its strengths and of its promising future.

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