Digirad / SPECT / ERGO Launch

Client

Digirad is a leading developer and manufacturer of solid-state gamma cameras for nuclear cardiology and general nuclear medicine applications.

Challenge

Digirad’s recent creation – ERGO – is a large field-of-view general purpose imager. To turn its launch into a success story, Digirad needed an advanced, integrated marketing campaign to create awareness, interest and immediate revenue.

Solution

We developed an integrated campaign based on the core benefit of “clinical flexibility”, a fast growing need in the market. It combines both on and offline media, event, and more.

Result

ERGO’s launch helped Digirad acquire a comfortable market share and position the product as a great alternative to more costly options.

“Through my role as MARCOM Manager at Digirad, I have been working with Gaetan and Orange Marketing for the past 2 years. In this time I have been provided with nothing but outstanding creativity and excellent results on all of our various projects ranging from advertisements to collateral. Gaetan and his team are always highly responsive. His level of enthusiasm for his job and respect for others always comes across both in person and over the phone. It has been my pleasure to not only work with Gaetan, but to know him.” Audra Nunnink, Marketing Communications Manager