Gallus / Print Ad

Client

Gallus Biopharmaceuticals provides contract manufacturing services for biopharmaceutical companies, from early phase process development to commercial manufacturing for mammalian cell culture products. Gallus offers clients a cost-effective manufacturing base with flexible capacity to easily respond to changes in project needs.

Challenge

Gallus’ goal is to become the high quality biopharmaceutical supplier of choice. In order to achieve this end, Gallus needed to find a unique way of distinguishing and differentiating its brand from other CMOs on the market.

Solution

We worked with Gallus to develop an ad for publication in Life Science Leader Magazine. The ad would set Gallus apart from competitors by addressing both the origin of the Gallus name and the uniqueness of their facilities through the use of a clever, yet simplified message that called to mind not just the company’s Scottish heritage, but the notion of Gallus’s “too good to be true” services and capabilities.

Result

Gallus is now creating a differentiated brand identity for itself in the CMO marketplace.