Hubdic / IR Ear Thermometer

Client

Hubdic is a Korea based leader in the design, production and marketing of innovative medical devices for consumers. Its products are focused around IR ear thermometers, blood pressure monitors and electronic massagers.

Challenge

After a great success in Asia, Hubdic needed help for the launch of its products in the US.

Solution

We delivered a suite of integrated services including opportunity assessment, market introduction strategy, brand positioning and communication localization.

Result

Product considered and reviewed by leading retailers including Wall-Mart, Walgreen’s and Target.