Keosys / 3D Fused Imaging

Client

Keosys is a France-based leader in analysis and diffusion solutions for radiology (CR, CT, MG & MRI) and nuclear medicine (PET / CT, SPECT / CT, PET / MRI). Keosys handles the design, development and commercialization of its medical imaging solutions, which are sold globally. One of its flagship solutions is called NŪVŪ: a next generation, web-based, revolutionary image sharing and reading solution for 3D fused exams.

Challenge

One of Keosys’s flagship solutions – Remote Access – needed an impactful renaming and rebrand for a new launch, to build awareness and interest, competing against other systems and technologies from much better known brands, including Siemens and GE.

Solution

We developed a new positioning platform for the product by analysing competing products, including Siemen’s Syngo.via, MEM Vista and Calgary Scientific’s PureWeb. We developed a new name and brand image for the solution: NŪVŪ – A new view of your 3D fused images. We then developed the content and designed a new brochure for the product.

Result

An impactful new name, positioning and brand identity for a solution that leads the way in flexibility, time savings and economics for 3D fused exams viewing and sharing.