Panasonic / Branding

Client

Panasonic Corporation of North America’s (PNA) sells consumer products (home appliances, camcorders, DVDs, VCRs, men’s shavers), business products (copiers, fax machines, printers), and industrial electronics products (computer components, semiconductors, appliance motors) under the Panasonic, Technics, and Quasar brands. The company, which changed its name from Matsushita Electric Corporation of America in 2008, is also the largest maker of plasma TV set.

Challenge

In the fast changing market of HD video cameras, how does a product stand out of the clutter, based on image quality?

Solution

Audacity provided an inventive set of concepts focused on image resolution, color rendering and detail accuracy.

Result

Successful introduction of concepts to advertise the product line.