Positron / PET Imager / Attrius Launch

Client

Positron is a molecular imaging company focused on Nuclear Cardiology. Positron utilizes its proprietary product line to provide unique solutions to the Nuclear Medicine community ranging from imaging to radiopharmaceutical distribution. In a market shared between Siemens, GE and Philips, Positron needed to put their name on the map.

Challenge

Positron’s flagship cardiac imaging system – the Attrius – needed an impactful launch to build awareness and interest, competing against other systems and technologies from much better known brands, including Philips, Siemens and GE.

Solution

We developed an integrated campaign, including print and web advertising, collateral, events, email marketing.

Result

Positron closed sales of the Attrius with leading cardiology practices and hospitals. The company is also anticipating steady growth acceleration through the next couple years.