Positron / PET Imager / PosiRx Launch

Client

Positron is a molecular imaging company focused on Nuclear Cardiology. Positron utilizes its proprietary product line to provide unique solutions to the Nuclear Medicine community ranging from imaging to radiopharmaceutical distribution. In a market shared between Siemens, GE and Philips, Positron needed to put their name on the map.

Challenge

PosiRx is a radiopharmaceutical system that automates the elution, preparation and dispensing processes for radiopharmaceutical agents used in molecular imaging. It was created to simplify and control the procedures associated with compounding radiopharmaceuticals. Positron’s system needed a launch that would position the system as a preferred solution to non-automated ones.

Solution

We developed an integrated campaign, including print and web targeted content and advertising.

Result

Positron is now gaining significant credibility in the market place through the addition of the PosiRx.