Positron / PET / Rebranding
Posted in: Biotechnology, Medical Imaging, Medical Instruments, Positron
Client
Positron is a molecular imaging company focused on Nuclear Cardiology. Positron utilizes its proprietary product line to provide unique solutions to the Nuclear Medicine community ranging from imaging to radiopharmaceutical distribution. In a market shared between Siemens, GE and Philips, Positron needed to put their name on the map.
Challenge
Positron retained Audacity for a corporate rebranding.
Solution
Project included brand discovery, brand design, and complete set of marketing communications tools, including collateral, web, and advertising.
Result
A repositioned brand is helping Positron put their name on the map, alongside Fortune 500 market leaders.
