ResTech / pH Device Launch

Client

ResTech is a leader in engineering world class medical technologies that provide comfortable, reliable solutions to assist physicians in the diagnosis of reflux related health problems quickly and reliably. The innovative engineering team at ResTech is led by professionals with over 2 decades experience each in medical device development. Together, the ResTech staff hold over 30 patents in the areas of sensor technology, data recording & monitoring systems, and other medical devices.

Challenge

ResTech needed help for the launch of a revolutionary new technology aimed at replacing an uncomfortable catheter based procedure dropped in the esophagus, with a minimally invasive ph measuring system placed just behind the soft palate.

Solution

We developed a product positioning and core messaging for the new solution. We created both on and off-line tools to support the launch.

Result

The product is now established as a better alternative in detecting pH in the airways.