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We’ve noticed a major problem with life science marketing that needs fixing.

Injecting some much needed “life” back into life science.

We dare you to defy outdated conventions.

Blow the competition away by doing something different.

Rebels… born and bred.

Repositioning Mitchell’s Corporate Brand

Helping Kodak with its “wild” launch in the Pro segment.

Helping launch a new technology for web video streaming on a Bravia TV.

How to differentiate based on image quality?

Turning a commoditized service into a winner.

When Users Rebel: Brand Profile of @23andMe http://t.co/IH6ISguQ #hcmktg #geneticsabout 3 hours agofrom web
Medical Imaging Moves to the Cloud http://t.co/LV3NRqDj #HIMSS12 via @HealthImagingabout 3 hours agofrom web
Protecting Your Company Name: How Far Should You Go? http://t.co/sW3qbB8W #hcmktgabout 5 hours agofrom web
Branding Lessons Learned from the Susan G. Komen Fiasco http://t.co/8w1i7xLl #brandingabout 5 hours agofrom web
CIOs Need to Embrace Marketing http://t.co/2pM8wgwQ via @HealthImaging #HIMSS12about 8 hours agofrom web